Superwinch Shines At the Great Smokey Mountain Jeep Invasion 2025

We had a fantastic time bringing the Superwinch spirit to the 13th Annual Great Smoky Mountain Jeep Invasion this year. With over 800 miles of scenic trails and thousands of Jeep fanatics across the Smokies as our backdrop, our booth was in the heart of this iconic Jeep & Expo experience, and our Superwinch team…

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Superwinch Takes On The Baja 500

The 57th Annual SCORE International Baja 500 saw over 280 racers take on Baja California’s rugged terrain. Starting and finishing in Ensenada, this iconic 460-mile loop has a grueling 18-hour time limit. There were an estimated 50,000 spectators (whoa) all battling dust, rocks, and intense weather. Baja 500 Race Prep Off-road racer and friend of…

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BlckAttire And Superwinch Conquer The Trails

If you attended the Overland Expo West in California last month, you may have had the opportunity to catch some seriously cool rigs tearing up the trails along the way. One that had us pumped was the build belonging our friend BlckAttire – it’s an envy-worthy Jeep Gladiator rig. He shared a killer Instagram Reel…

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Superwinch At The 2025 San Felipe 250

The 38th Annual San Felipe 250 kicked off the 2025 SCORE International World Desert Championship in stunning style. This 250.06-mile race course features rugged beauty and thrilling challenges of Baja California’s desert terrain like no other. About The San Felipe 250 This iconic SCORE International off-road race, starting and finishing on the picturesque El Malecon…

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Superwinch For The Win At Sand Hollow

There’s no shortage of epic recoveries at Sand Hollow State Park in Hurricane, Utah – and recently, Superwinch was right in the thick of the action during the Matt’s Off-Road Recovery Games. While we didn’t officially attend the event, our gear still stole the show. In OffRoadAndChill’s video, a Superwinch-equipped rig made a gnarly pull…

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King Of The Hammers With Superwinch

When you’re in the thick of it at the King of the Hammers, having a reliable winch can make all the difference. At Superwinch, we build rugged, high-performance off-road winches designed to handle the toughest recovery situations. Recently, Darren Parsons put his Superwinch winch to the test at King of the Hammers, the ultimate off-road…

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Superwinch Tackles The Trails At The 2025 Winter 4×4 Jamboree

The 2025 Winter 4×4 Jamboree, held in Hurricane, UT, featured over 40 trails rated 1-9 and was proudly sponsored in part by Westin Automotive and Superwinch. Off-roaders enjoyed a weekend of dirt, sand, and rocks and are already anticipating the 2026 event! Bronco Run On Wayne’s World View this post on Instagram A post shared…

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Superwinch At The Overland Expo West 2024

Check out the highlights of Superwinch at the Overland Expo West, an awesome event full of unique builds and fun trails. This event took place in beautiful Flagstaff, AZ, and featured a huge variety of off-road vehicles – many equipped with Superwinch winches. There were Jeeps, Broncos, ATVs, full-size trucks, and even a Mercedes truck,…

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Superwinch At The Bantam Jeep Heritage Festival 2024

Check out the excitement at the Bantam Jeep Heritage Festival. This festival is held annually in June in Butler, Pennsylvania. The festival features a bustling downtown filled with a variety of Jeeps, many equipped with Superwinch winches. The event captures the essence of Jeep culture. You can explore numerous builds on display, uniques vendors and…

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Superwinch In Action At King Of The Hammers 2024

King Of The Hammers represents the ultimate challenge for both man and machine, unrivaled anywhere else in the world. This event spans a week of intense one-day, off-road races held on public lands in Johnson Valley, California, accommodating nearly every type of off-road vehicle imaginable. Since its inception in 2007, the event has evolved from…

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