Superwinch At SEMA 2023

For over 40 years, Superwinch and Westin Automotive have participated in the annual SEMA auto show, showcasing new products and exciting custom builds. This year is no different, as we brought four rigs to showcase, along with a host of new Westin products.

Let’s dive into this post by talking a little bit about SEMA, along with some new products.

All About SEMA

SEMA, or the Specialty Equipment Market Association, is the premier automotive aftermarket trade show. Held annually in Las Vegas, SEMA showcases over 2,400 exhibiting companies and draws over 170,000 people annually. Started in 1967 includes custom vehicle builds as well as a wide variety of aftermarket products for on and offroad vehicles.

Superwinch And Westin Automotive At SEMA

Each year, we partner with Westin to showcase several vehicle builds and a variety of new products. Let’s take a look at some of the highlights from this year’s show:

2021 Jeep Rubicon Diesel

The 2021 Jeep Rubicon diesel build starts with the Westin XTS front bumper. It’s got high-lift recovery points but allows you to retain your factory fog lights. Paired with our SX12 winch, it not only upgrades the look of the Rubicon but also enhances its front-end protection and functionality.

The sides of the Rubicon feature Westin’s Triple Tube Rock Sliders and Tube Fenders to protect the body of the Rubicon from damage by obstacles or debris. Brand new this year is the Mesa Roof Rack for the JLs, which provides a multi-purpose cargo management system and is engineered to accommodate most rooftop tents.

In the back, the Westin XTS rear bumper includes bolts to mount accessories. It also features cutouts for LED lights and a low mount for a rear backup camera.

2024 Ford F-250

The 2024 Ford F-250 includes the Westin HDX Bandit bumper with HDX light mounts and front receiver bow shackle. This setup is sensor-compatible in addition to providing protection against brush and wildlife.

Brand new for the 2024 F-250 are the Westin HDX running boards. Introduced at SEMA, these running boards will be out later this year and available for other vehicles. The F-250 also features Westin’s black, powder-coated HLR truck rack and Topsider toolboxes, which are completely bolt-on.

Bringing up the rear is the HDX Bandit bumper. A perfect match for the front bumper, this bumper is also sensor-compatible and features a nice step and a cradle for mounting a rear winch.

2022 Toyota Tacoma

The 2022 Toyota Tacoma build starts with the Pro Series Mid-Width front bumper with LED lights and our SX10 synthetic rope winch. This bumper bolts directly onto the stock mounts and allows you to retain the front skid plates.

Outlaw running boards protect the sides of the Tacoma while providing a convenient step and are completely bolt-on. Up top, the Tacoma includes Westin’s aluminum Mesa roof rack to provide a lightweight, bolt-on way to carry additional cargo.

The Tacoma features the new Westin modular topper, which mounts to the factory rails and provides lockable doors on three sides. It ships completely flat and takes just 15 to 20 minutes to set up.

Finally, the rear includes an XTS rear bumper with an optional hitch tire carrier with a foldout table. Like the other equipment, it’s completely bolt-on and easy to install.

2022 Ford Bronco

Our Bronco features a Pro-Mod front bumper with LED lights and a hidden mount for a Superwinch, in this case, an SX12. Like most Westin bumpers, the Pro-Mod series includes provisions for lights and sensors.

The Pro-E electric running boards are a simple install. Completely bolt-on, they extend automatically when you open the doors and include built-in LED lights for visibility. Like our other featured rigs, the Bronco has a Mesa roof rack with aluminum powder-coated construction. However, for the Bronco, it’s been lifted, so you can remove the Bronco’s roof panels.

The XTS rear bumper includes the optional XTS rear swingout for the tire and accessories. Like many Westin products, it is customizable and bolts right on with no drilling or custom installation.

About Superwinch And Westin

Superwinch and Westin are industry-leading manufacturers of quality automotive aftermarket products, designed to fit your active lifestyle. For over 40 years, we’ve partnered to supply equipment for Trucks, Jeeps, and SUVs engineered for off-roading enthusiasts. Our products are designed and tested in the USA and we back everything we sell with a comprehensive warranty policy.

Check out our extensive range of winches and accessories. Whether you are venturing off-road for the first time or are an off-roading pro, we have a winch to suit your needs.

Got questions? Contact our expert team today for the gear you need for your truck, Jeep, or

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