Superwinch At The Overland Expo West 2023

Overland Expo is the premier overlanding event in the world. Held in Flagstaff, Arizona, this year’s West event was not just a trade show but a hands-on opportunity to see the latest equipment and learn from the world’s leading experts. Covered by the top outdoor and automotive media, it featured product launches and combined all of the equipment and services you need to Get Outfitted. Get Trained. Get Inspired. And Get Going.

Superwinch was back again for 2023 to participate in the event and show off our latest gear – Let’s check out some of the highlights in this video!

About The Overland Expo West

The 2023 Overland Expo West was officially the largest Overland Expo on record, with over 30,000 attendees, 417 exhibitors, and more than 500 hours of classes, seminars, demos, and activities. People from as far away as Great Britain, Australia, the Czech Republic, and Peru attended, in addition to many from Canada and Mexico. Highlights included the global debut of the fourth-generation Toyota Tacoma and the reveal of the Ultimate Overland Vehicle 2023, based on the LX600. Additionally, attendees raised more than $18,000 for the Overland Expo Foundation.

Superwinch was there with our Toyota Tacoma and Ford Bronco outfitted for off-road adventure. In addition to product demonstrations, we did some cooking demos and giveaways, including special deals on winches like the Talon 9500.

Superwinch At Overland West

Walking around the exhibitor area, we saw several sweet rigs featuring Superwinch winches. Both the Mountain Yoda’s Toyota Tacoma and Trails Off-Road Jeep Wrangler JL Rubicon included one of our SX Series winches. Overland Rough Racks’ Chevrolet Silverado featured the Westin Pro Series bumper and an SX Series winch as well.

“Westin | Superwinch offers a diversity of products for all different vehicles, whether it’s Jeeps, trucks, or SUVs. They have a little bit of everything.”

Cameron, Westin

Throughout the area, there was no shortage of vehicles equipped with our products, adding to their looks and capabilities. In fact, according to Cameron, you needed all three days just to walk around the exhibits.

About Superwinch

Superwinch is an industry-leading manufacturer of quality automotive winching products. For decades we have supplied equipment for trucks, Jeeps, and SUVs. All of our products are engineered for enthusiasts, and we back everything we sell with a comprehensive warranty.

We have an extensive range of products, you can browse our Superwinch winches and accessories online and installation is easy. Whether you are venturing off-road for the first time or are an off-roading pro, we have a winch to suit your needs.

Contact our expert team today and get the perfect winch for your Jeep, truck, or SUV.

Posted in