With over 2,300 exhibitors and more than 160,000 attendees each year, SEMA is the gold standard in trade shows. The 2025 event took place in early November and Superwinch went all out to give customers and show goers the spectacle they were expecting, as well as a new product reveal and a very impressive feature vehicle.
Prepping For SEMA 2025
Getting prepped and set up for SEMA is always an exciting time for the team, and it was all hands on deck to ensure that everything went off smoothly. Take a look at some behind the scenes footage:
Getting our builds there was only half the job, now it was time to set up the stands and get everything into place.
The Toyta FJ Build
This Toyota FJ Cruiser was the perfect featured vehicle for the Superwinch booth, it has undergone some major changes and upgrades, giving it serious off-road capability – and making it look like nothing else on the road!
Supplied with only the best gear from the best manufacturers, this FJ Cruiser, owned by Jason Torres, was fitted the SX12SR 12000 lb Superwinch, a rugged heavy-duty winch designed to take on any task in virtually any weather conditions. To aid with vehicle recovery in tricky situations, a set of Superwinch recovery traction boards were also included. Check out the video coverage of this awesome build above.
Featured Product: Scorpion 10000SR Winch
We always strive to offer the best possible products to our customers, and this year at SEMA we featured a great new addition to our lineup; the Scorpion 10000SR Winch.
It has a modern design and is extremely compact – yet packed with features – and is available in both 6,000 and 10,000 lb pulling capacities. Both wired and wireless controllers are included for extra flexibility. Other features of this beaut include:
- 2-speed gearbox allows for super-fast line recovery.
- Contactor is located inside the winch body.
- Full circle clocking in 90-degree increments accommodates most mounting situations.
- Included integrated soft shackle. No metallic objects needed on the winch rope for improved safety.
- Weighs approx. 50lbs., about 20-25lbs. less than most comparable capacity recovery winches!
- Overload interrupter (OLI) automatically shuts off the winch at 10,000 lbs. to prevent potential vehicle damage.
- Multi-function wired remote features an integrated, rechargeable flashlight for added convenience.
- Wireless remote is an ergonomic design with MOLLE loop clip for easy access and storage.
Upgrade Your Build With A Superwinch Winch
Superwinch has been an industry leading manufacturer of quality recovery and winching products for Trucks, Jeeps, and SUVs for decades. Our full line of high-quality winches are designed to take on the toughest jobs and come packed with features:
- IP68 Waterproof – Fully sealed drum, gearbox, and contactor (aka solenoid) for protection from the elements
- Rugged Steel Winch Drum – Steel won’t crack or shatter like aluminum
- Ready For Extreme Duty – Tested in temps from -40 to 125 F; Integrated drum and controller lighting for after dark recoveries
- True Capacity Rating – Every winch meets or exceeds the pulling power rating
- Easy-To-Use Clutch Handle – Big and easy to operate, with a no-bind design
- No-Bind Design Clutch – Won’t bind and break like cheaper clutch designs
Contact us and upgrade your Truck, Jeep, or SUV with a rugged winch backed by our impressive warranty today. Check out our extensive catalog here and order online today!
