Westin | Superwinch At SEMA 2023

For over 40 years, Superwinch and Westin Automotive have participated in the annual SEMA auto show, showcasing new products and exciting custom builds. This year is no different, as we brought four rigs to showcase, along with a host of new Westin products. Let’s dive into this post by talking a little bit about SEMA,…

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The First Upgrade Your ATV/UTV Needs: The Superwinch Terra Series Winch

Calling all ATV/UTV enthusiasts…this winch is for you. The Superwinch Terra Series recovery winch is custom made for the power sports world. It offers the lower AMP draw and fast line speeds you want. The Terra Series winches are outfitted with stronger permanent magnet motors, beefed-up drums, and a choice of durable wire or synthetic rope. Available with 2,500,…

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The Superwinch S Series – Our Most Powerful Trailer Winch

The Superwinch S Series is a great choice for all your trailer winching needs. Rated for 5,500 or 7,500 pounds, it combines lots of strength and capability with the features and reliability that Superwinch is known for. S Series winches are equipped with a 3.6 horsepower sealed permanent magnet motor. They also include features like steel cut gears, stainless…

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Features Of The Superwinch LT And UT Series Winches

Built for work and play, the LT and UT Series Winches from Superwinch provide up to 4,000 lbs of reliable pulling power in a small package. These compact utility/multi-purpose winches are equipped with free spooling “pull and turn” clutches, making them ideal for a variety of uses. This LT winch series is a favorite of ATV/UTV enthusiasts, and for good reason.…

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Upgrade Your ATV/UTV With A SP Series Winch

If you’re looking for a winch designed exclusively for ATV and UTV off-road vehicles, check out the Superwinch SP Series. Like all Superwinches, the SP Series is designed for serious off-roading. Built to withstand the harshest conditions, they are up for whatever you throw at them, including mud, snow, sand, rough trails, and more. The…

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Westin | Superwinch At Surf & Turf 2023

For the past 11 years, Westin Automotive and Superwinch have hosted the annual Surf and Turf charity event for the Surfrider Foundation. While it’s one of the many events we attend each year, it’s also an opportunity to support a great organization dedicated to protecting our oceans and beaches. This year, we were proud to…

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5 Things That Impact Winch Pulling Power


Having the most powerful truck doesn’t guarantee you’ll be more capable off-road. The same goes for having the biggest or best winch. It all comes down to how you use it. Winches are arguably the most essential off-roading accessory, but understanding how to use them is key to maximizing their effectiveness and your safety. This…

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Recovery Troubleshooting Guide

off-road recovery

The best off-roading adventures are often ones that deliver a challenging yet manageable experience. Finding that balance can be tricky, as equipment issues and weather conditions can quickly turn an easy trail into a tough one. So, whether you are an experienced off-roader or planning your first trip, getting stuck is just part of the…

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The Trail-Worthy SX Series From Superwinch

SX winches

Hit the trail with confidence with the SX Series winch from Superwinch! Based on the vaunted performance of our Tiger Shark Series, the SX Series is tough and capable of getting you out of tight spots. We’ve thoroughly modernized the Tiger Shark’s architecture to provide the power, speed, and innovation demanded by today’s off-roading enthusiasts.…

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Synthetic Vs Steel Winch Rope – Which Is Better?

steel winch rope

The off-roading industry is a big one. In 2022, the off-road vehicle market was valued at $10 billion, with most projections doubling that figure by the end of the decade. The off-roading parts and accessories market is growing exponentially, too, and winches are one of the most popular items on sale today. But what really…

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