Hey off-road family! Few things are better than seeing the off-road community come together for an amazing cause. Recently we had the absolute honor of attending the annual King Shocks Toy Drive, and let us tell you – it was an incredible experience that we won’t soon forget. Here’s a quick recap of our time…
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Every serious off-roader knows that a winch is an essential piece of gear. That’s why Tim Jensen from YouTube channel It’s A Dad Life installed a Superwinch SX10SR on his 2018 Jeep Wrangler Sahara. He used it for everything from tree moving to vehicle recoveries, and of course, it was a vital tool in his off-roading…
If you have never wheeled in Hurricane, Utah, in January, you are missing out on one of the most unique off-road experiences in the country. The Winter 4×4 Jamboree just wrapped up another massive week at the Sand Mountain Special Recreation Management Area (better known as Sand Hollow), and the builds this year were nothing…
If you follow the UTV racing scene, you know that speed is only half the battle. The other half? Durability and recovery. Whether you are tearing through the desert or navigating a technical rock garden, having the right gear attached to your front end is the difference between a DNF and a podium finish. That’s…
There are two types of off-roaders: those who have a winch, and those who haven’t gotten stuck yet. For decades we’ve maintained a simple philosophy: offer the most reliable, highest-performing winching products possible. Whether you are running a classic Tiger Shark or our modern SX Series, every winch we build is engineered with first-class design…
It has been a busy few weeks for the Superwinch crew! With SEMA in the mix, November is always a huge month in the automotive world, and 2025 was no exception. We traded the neon lights of the convention center for the dust of the open desert, hitting two of the coolest events on the…
With over 2,300 exhibitors and more than 160,000 attendees each year, SEMA is the gold standard in trade shows. The 2025 event took place in early November and Superwinch went all out to give customers and show goers the spectacle they were expecting, as well as a new product reveal and a very impressive feature vehicle. Prepping…
We’ve seen some incredible builds roll through the Superwinch family, but every now and then, something truly unique pops up that makes us stop scrolling. This time, it’s @TypicalStevenn’s ruggedized Porsche Cayenne 958 Diesel. Forget the typical lifted Jeep or Tacoma – Steven Nádaskai took a German luxury SUV known for track times and transformed…
The dust has settled on the 2025 Off-Road Expo at the Costa Mesa Fairgrounds, and what an epic weekend it was. The energy was off the charts. The entire Superwinch and Westin teams were out in full force, and we had a blast connecting with thousands of off-road enthusiasts, builders, and adventurers. This show is…
That’s right, it’s everyone’s favorite time of year again! The 13th Annual Surf & Turf event just wrapped for 2025. This years event took place in early August on the beautiful shores of Bolsa Chica State Beach in Orange County, California. If you’ve been before, you know this is a highlight of the summer. If…
